September 26, 2012
Two things happened last week that I wanted to share with you.
Firstly, I was able to attend the Urban Developments Institute (UDI)sponsored CMHC Annual Forecast Luncheon and hear Paul Fabri talk about the Okanagan ( OK - Mainly Kelowna) Real Estate Market. The second thing was that I was asked to provide a report on the Vernon BC residential real estate market for the Board of Directors of The Rise.
Sometimes - even when we look at stats all the time, it is good to take a step back and gain perspective. I will go into more details regarding the actual content of those reports in future posts.
What I wanted to explore today is a thought that occurred to me as a result of these two events.
"What it will take in order to turn the tide from favoring BUYERS to a Balanced Market??? And what role do Brokerage Business Models have on that process - if any?
Real Estate prices rise and fall in direct proportion to supply and demand - going up when there are more buyers than sellers, and forced down when there are more sellers than buyers. Possibly because of the way the business began - in which only Sellers were represented in a transaction ( yes, all REALTORS once owed alegence only the the Seller) the business mantra
"You've got to List to Last"
Real Estate has evolved over time... Buyer's now have designated agents and many REALTORS focus on exemplary customer service to their clients as opposed to creation of a large listing inventory where a mathematical formula determines:
- how many calls you need to make - to obtain how many appointments
- to convince how many people to LIST (not sell)
- based on the number of sales being made
- to make your business viable.
One of the great things about being in business for yourself, is that you can determine HOW you do business. Definitely there is case to be made economically for the REALTOR who choses a production based, high listing inventory system. Every town has a few of them. You likely know who they are - because they call you to see if your plans remain the same from time to time.
What happens when the Discount Brokerage Model is added to the Listing Production Model?
It seems pretty easy to predict - if you make less money per transaction, then you need to accomplish more transactions. In order to do that - you need to have more listings in increase your chances that one of them will sell...
Would now be a good time to revisit the Supply and Demand aspect of turning the tide from a Buyers Market to balancing conditions?
What are your thoughts? More to follow.
Ciao for now.
Brell
If you or anyone you know is looking for real estate services, I'd love to help.
Brell - Your Okanagan Real Estate Umbrella 250-308-4310
Brenda Ellis REALTOR®
Sutton Group - Lakefront Realty
2749 30 Street, Vernon, BC, V1T 5C6
A growing team, a different approach...we are better together!
Visit my site Share with me on Facebook Share with me on Google+ Share with me on Twitter


